About
See it, live it, be it.
At the heart of our mission is a simple but radical belief:
If you can envision the goal and you can inhabit the role, you can become the person you were always meant to be.
See It Be It is a transformational practice devoted to identity reconstruction through embodied narrative, strengths-based experimentation, and conscious reinvention. It is a space designed for courageous clarity and the real-world practice of becoming who you aspire to be.
At the core of this work is the process of making the unconscious conscious. We explore the inherited stories, emotional defaults, and hidden strengths, fears, and desires that quietly shape identity.
Through embodied experimentation and intentional play, the practice supports the transformations you yearn for - working from both the inside out and the outside in. This approach strengthens natural capacities while providing the safety to "try on" new ways of being.
This practice is specifically designed for those navigating profound life transitions - the challenging threshold between who you have been and who you sense you are becoming.
It provides a supportive container for individuals grieving the loss of an old identity or redefining themselves after a divorce or career disruption.
Whether you are navigating burnout, questioning your identity through the natural cycles of aging, or wrestling with a fear of visibility, this work meets you in the tension of feeling "stuck" in a version of yourself that no longer fits. By honoring these periods of transformation, the practice helps you move through the uncertainty of change and into a more authentic way of being.
Founded by Kirsten McKinnon, the practice draws on a vast synthesis of psychology, innovative learning, and teaching. By combining lived experience with clinical and pedagogical insight, See It Be It offers a rigorous yet soulful framework for anyone ready to enact their true self in the real world.
See It Be It is a transformational space for conscious reinvention. Founded by Kirsten McKinnon, this practice synthesizes psychology, pedagogy, and lived experience into a rigorous yet soulful framework for becoming your most authentic self.
We make the unconscious conscious, exploring the inherited stories and emotional defaults that shape who you are. Through embodied experimentation and intentional play, we provide a safe container to "try on" new ways of being—strengthening your natural capacities from the inside out.
This practice is designed for those standing at the threshold of change. Whether you are navigating divorce, career shifts, or identity loss, burnout, the cycles of aging, or a fear of visibility, we meet you in the "stuck" places, honoring the grief of the old self to make room for the new.
Move beyond the version of yourself that no longer fits. By combining disciplined practice with lived experience, you gain the clarity to enact your true self in the real world - and to embrace who you truly are.
See It Be It isn’t about fixing.
It’s about reclaiming.
Hi, my name is Kirsten!
I believe people rise when they feel deeply seen and safe enough to risk becoming who they truly are.
For more than 20 years, I have worked at the intersection of coaching, adult learning, and leadership development, supporting high-performing professionals navigating growth, uncertainty, burnout, and reinvention.
In my work, I blend psychological insight with immersive, embodied practice. I help people not just understand themselves differently, but experience themselves differently.
My clients describe me as laser-focused, intuitive, bold, and deeply compassionate — someone who holds space for vulnerability, while also championing others to step into their own courage.
After rebuilding my own identity through divorce, job transitions, the loss of a parent, and the ongoing reshaping that comes with life’s stages, I understand the risk of vulnerability, visibility, self-trust, and letting go of an old version of oneself. That lived experience deepens my work. It allows me to meet people where they are without flinching — in grief, anger, confusion, fear, or quiet longing.
Kirsten McKinnon
Educator, Coach & Founder of See It Be It
Master’s in Educational Technology, Bachelor’s in Psychology, Professional Co-Active Coach